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May
12, 2003
Chris
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Bush's War Web Log 5/12
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May
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May
13, 2003
Censors and Ideological Pitbulls
Clear Channel
Fogs the Airwaves
By SAUL LANDAU
Swiss novelist Max Frisch described technology
as "the knack of so arranging a world that we need not experience
it." Since Frisch died in 1991, just before the "information
age" reached its commercial maturity, he missed some zany
interpretations of his wisdom. Greg Collins, a senior vice president
of Reynolds and Reynolds Company, offers his understanding of
Frisch in Ward's Dealer Business,Feb 1, 2003.
"Unfortunately," Collins laments,
"many businesses still approach technology from the `Industrial
Age' mentality of days past." Collins' future orientation
refers to businessmen using technology to improve business processes,
not just to reduce their labor force. "Once the truth is
known, it's remarkable how effective people, processes and technology
can be" at enhancing corporate profits. Frisch turns uneasily
in his grave. Truth and corporate profits go together like Tabasco
sauce on vanilla ice cream. Indeed, modern corporations profit
from massive fabrication about the products they peddle just
as media giants make money from lying in the hourly "news"
reports they scream at us. Indeed, we have become accustomed
to listening to lies masquerading as truth. Each day we receive
thousands of commercial, political and religious "messages"
designed to make us do or buy something we don't need to do or
buy.
I shake my head in confusion just from
living in this Mother of all Information ages. If I turn my radio
dial from classical music to "all news when it happens,"
I receive machine gun blasts of mis and dis-information. From
the TV, radio, newspapers, billboards and computer emerge manipulative
words, pictures, (spam) sounds and symbols aimed at converting
my organism into an advanced purchasing instrument. No one has
yet invented the equivalent of the bullet proof vest for the
brain, to protect against the cartridges of blather fired at
our cerebral cortex.
I assume advertisers and news fabricators
(those who invent the lies and those who report them) count on
rapid temporal atrophy among the receivers of false information.
While the US military still zealously searches Iraq for even
a faint trace of a weapon of mass destruction or the scantiest
Al Qaeda connection to Saddam Hussein, I can actually feel my
brain filter growing overtaxed with bullpucky. Terrorism, orange
alerts, snipers, SARS! Who said what, when, where? Huh? How much
of my pension did I lose in the market today? Will I still have
my job when I get to work? The messages of anxiety penetrate
beyond any "facts."
The pushers of commodities, services
and ideology have certainly used technology to arrange the world
-- not satisfactorily mind you -- into commercially designed
messages. Digital media beams them by radio and TV waves to your
living room, bedroom, bathroom, as well as to your favorite restaurant,
bar and car.
The highway designers must factor billboards
into their master environmental plans. Who notices if the messages
clash violently with the trees and sky? Gaudy poster art, duplicated
by advanced modern copying techniques, distracts the driver with
prurient sales offers of products ranging from "gentlemen's
clubs" to lite beer. These unsightly sights merge with the
car radio reverberations of ultra right wing political and religious
patter.
A man with a baritone voice claims to
know Jesus Christ personally. "Give Jesus Christ a chance,"
he exhorts his listeners. He wants all of us to experience the
born-again Christian rapture like the Republican who occupies
the White House. The radio missionary sounds serious. The radio
station owners are very serious -- about undertaking the Lord's
work and seeking ever greater profits (market shares). Take the
Clear Channel radio stations. On the air, they offer super dumbed-down
religiously tinged versions of reality. Off the air, in their
corporate boardrooms, the media executives engage in very sophisticated
business practices. The hard-rock material foundations for broadcasting
church sermons come replete with off-the-air business conspiracies.
On the air: Simplify life for the listeners. Turn to Jesus! Vote
Republican! Wave the flag!
Clear Channel literally fogs the airwaves
with ultra right slogans that appeal to the fundamentalist white,
Christian soldiers of God. Now, shudder, Clear Channel plans
to capture the Spanish speaking radio audience as well. They
await only a tiny change of rules by the Federal Communications
Commission (FCC). Clear Channel expects the FCC to approve its
nearly $2.5 billion deal that would, according to Eric Boehlert
in the April 24, 2003Salon, "link the Hispanic Broadcasting
Corporation, the leader in Spanish-language radio stations in
the U.S., and Univision Communications -- already the market
leader in Spanish-language TV, cable and music." This new
entity "would create a new company that controls nearly
70 percent of Spanish-language advertising revenue in the United
States." Currently, Clear Channel owns 26 percent of Hispanic
Broadcasting.
Univision uses formula programming, flag-waving
news and public affairs shows, stale music templates remixed
with electronic technology and very loud commercials. Put together
two financial powerhouses in their world of programming mediocrity
and you have an ideal vehicle for Messianic Republican propaganda.
Boehlart recalls that "President
Bush even gave Univision his first national television interview
following his inauguration. More recently, congressional Democrats
have grumbled over Univision's fawning coverage of Miguel Estrada,
the conservative -- and controversial -- judge recently nominated
by Bush to serve on the U.S. Court of Appeals." Clear Channel
stations openly advocate for Republican causes. Indeed, one Democratic
member of Congress recently accused Clear Channel of blatantly
skewing its war coverage to favor the administration. Like the
bombastic Rush Limbaugh of the EIB media conglomerate, Clear
Channel has no apologies. Its executives proudly stand for the
values of George W. Bush.
But while Clear Channel talk show hosts
and preachers pound away at "family values," the corporate
executives practice their shark-like business plans. Family values
in business means that they expect FCC chair Michael Powell will
behave with the same servile values as his father, the servile
Secretary of State. They observed how the once dignified Colin
Powell bowed and scraped before the calumnies of his imperial
masters in foreign policy; so they expect his son to cater to
the needs of the right wing media oligopoly who helped finance
Bush's campaigns. Under Michael Powell's tutelage, the FCC has
already proposed new rules to "deregulate" the dangerous
near monopoly of TV and radio ownership. If adopted, the new
rules would tighten the already strong hold that the five monster
conglomerates have over TV and radio networks.
Clear Channel executives expect the FCC
to reinterpret the "public interest" to mean a near
monopoly over TV and radio for their stations along with their
ideological pal Rupert Murdoch's Fox network, the electronic
and defense titan General Electric and the CNN patriots. Imagine
these sources as the "information" providers for the
majority of Americans. According to Boehlart, Clear Channel "took
advantage of the Telecommunications Act of 1996" to grow
from "40 stations then to approximately 1,200 stations today,
or roughly 970 more than its closest competitor."
If you're frightened by these figures,
you've reacted correctly. While liberals and progressives debate
morality and justice, the extreme right wing media moguls muscularly
push their simplistic nativism on the TV and radio waves and
seek ever more space to reach out with their revealed word sandwiched
of course between commercial messages so that ever more Americans
will get the messianic virus. Politically, Clear Channel and
Univision represent the neo-conservative-fundamentalist Christian
world view in both the ideological and business sense.
Their power extends beyond politics,
however. In Latin music, Univision or Clear Channel can promote
"their hits"on "their stations." According
to Boehlart, Clear Channel also owns "37 television stations,
770,000 billboards and unmatched lists of venues, promoters and
tours to exert control over the concert industry. Last year the
company sold 30 million concert tickets, or 26 million more than
its closest competitor."
With this kind of material power, Clear
Channel can unleash its ideological pit bulls on the air. Talk
show host Glenn Beck sponsored "Rallies for America"
as Bush sought signs of public backing for his impending war
to counter antiwar rallies that had successfully received some
news coverage. Clear Channel not only acted as impresario for
the pro war demonstrations, but heavily promoted these boring
events on its radio stations.
Boehlart reports that with Clear Channel
approval one Denver disc jockey "suggested that then antiwar
Vermont Governor Dean should be shot. Musicians got the political
message Clear Channel was sending. During a speech at the National
Press Club last week, actor and outspoken antiwar activist Tim
Robbins told reporters, `A famous middle-aged rock-and-roller
called me last week to thank me for speaking out against the
war, only to go on to tell me that he could not speak himself
because he fears repercussions from Clear Channel.' 'They promote
our concert appearances,' he said. 'They own most of the stations
that play our music. I can't come out against this war.'"
Can watching TV produced by such intimidators
lead to creativity? Watching for a few hours, I concluded that
my undergraduate students make more interesting telenovelas than
the Spanish language soaps on Univision. The programming that
Latinos receive and what they will get in the near future as
Clear Channel and Univision perform their kinky business marriage
may make the "Jerry Springer Show" and "Cheaters"
seem highly intellectual.
Highbrows may sneer at TV in general
or claim that they watch only PBS yawn but this will not defeat
the tasteless and "friendly fascism" (as Bertram Gross
called it in his 1982 book by that name) of our age. Media moguls
have used technology to arrange values to suit their commercial
proclivities: want what you don't need; need what you don't want;
salute and wave the flag and give what's left of your mind to
Jesus and George W. Bush. Yes, Max Frisch died before technology
had rearranged the media world so as to completely vitiate experience.
Saul Landau's
film IRAQ: VOICES FROM THE STREETS is distributed by Cinema Guild,
800-723-5522. He teaches at Cal Poly Pomona University and is
a fellow of the Institute for Policy Studies. He can be reached
at: landau@counterpunch.org
Yesterday's
Features
Alexander
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